Taking Indian Sandalwood to the Heart of the Asian Aroma World
By the Aurashine Team | AAC-AAIC 2026, Seoul, Korea | 8–10 April 2026
We are proud to announce our participation at the Asia Aroma Conference and Asia Aroma Ingredients Congress & Expo 2026 (AAC-AAIC 2026), one of the prestigious gatherings in the global aroma and fragrance calendar, to be held in Seoul, South Korea, from 8 to 10 April 2026.
Organised under the banner of the Asia-Oceania Aroma Association (AOAA), this landmark event brings together essential oil producers, ingredient suppliers, fragrance houses, cosmetic formulators, researchers, and aroma industry professionals from across Asia, Oceania, and beyond. For Aurashine, it represents an extraordinary opportunity to place Indian sandalwood and essential oils — our heritage, our expertise, and our passion — at the centre of one of the world’s most dynamic regional markets.
About the Event: AAC-AAIC 2026
The AAC-AAIC is held every two years and stands as the premier platform for knowledge exchange, commercial partnership, and industry advancement across the Asia-Oceania aroma region. The 2026 edition in Seoul carries the theme Sustainable Aroma Industry Beyond AI — a reflection of the industry’s collective need to balance technological innovation with ethical sourcing, environmental responsibility, and human well-being.
With member organisations spanning Japan, China, India, Indonesia, Australia, Singapore, Nepal, Macau, and Korea itself, AAC-AAIC draws a genuinely pan-Asian audience of decision-makers, scientists, and entrepreneurs — making it one of the most valuable networking environments in our industry.
Why Seoul, Why Now
South Korea has emerged as one of the most innovative and fast-growing markets for cosmetics, skincare, wellness, and fragrance in the world. K-beauty’s global influence has reshaped ingredient expectations and consumer standards worldwide, and Seoul sits at the epicentre of that transformation.
For Aurashine, participating in AAC-AAIC 2026 is a natural next step in our international growth strategy. Indian sandalwood — both as a pure essential oil and as a multifunctional cosmetic-grade powder — has enormous relevance for the Korean and broader Asian formulation market. From high-end skincare and facial preparations to aromatherapy blends and wellness products, sandalwood’s unique combination of bioactive properties, sensory appeal, and heritage positioning makes it exceptionally well-suited to the values that drive this region’s beauty and wellness industry.
“Seoul is a city that sets global trends in beauty and wellness. There is no better stage on which to tell the story of Indian sandalwood.”
Aurashine’s General Manager, Mr. Anubhav Satapathy, will be delivering a technical presentation at AAC-AAIC 2026 — continuing his growing reputation as one of the most informed and candid voices on Indian sandalwood in the international arena.
His talk, focused on India’s Sandalwood: Heritage – Science – Innovation, will offer the audience a deep, practical, and scientifically grounded perspective on one of nature’s most versatile botanical ingredients. The presentation will cover:
- The chemistry and sensory profile of Indian sandalwood essential oil (Santalum album) and what distinguishes it from other sandalwood species
- Key cosmetic applications — from luxury moisturisers and serums to facial powders, suncare formulations, and colour cosmetics — where sandalwood oil and powder deliver proven functional and sensory benefits
- The role of sandalwood in aromatherapy: its documented effects on mood, stress response, and mental clarity, and its growing use in clinical and wellness-grade aromatherapy formulations
- Quality and purity considerations — how to evaluate genuine Indian sandalwood oil and why adulteration remains a significant challenge for formulators globally
- Sustainable sourcing and traceability: how plantation-grown sandalwood, including Aurashine’s own holdings in Kununurra, Western Australia, is reshaping the supply landscape
This will be a presentation grounded in real supply chain experience, formulation knowledge, and a frank view of where the market stands today and where it is heading. Attendees are encouraged to engage Mr. Anubhav directly — his talks are known for their openness to dialogue and practical insight.
Sandalwood Oil: A Cosmetic and Aromatic Powerhouse
For those newer to sandalwood’s versatility, here is why the ingredient commands such attention across the cosmetics and aromatherapy industries:
In Cosmetics: Sandalwood essential oil is prized for its skin-conditioning, anti-inflammatory, and antimicrobial properties. Its high santalol content makes it particularly effective in formulations targeting dry skin, uneven tone, fine lines, and sensitivity. Sandalwood powder, meanwhile, is a beloved ingredient in face masks, exfoliants, and pressed powders — used extensively in Ayurvedic beauty traditions and now increasingly embraced by modern cosmetic brands seeking natural, heritage-backed actives.
In Aromatherapy: Sandalwood’s warm, woody, balsamic scent has made it a cornerstone of therapeutic blending for centuries. It is widely used to support mental clarity, reduce anxiety, encourage meditative states, and promote restful sleep. Its fixative qualities make it an essential base note in complex therapeutic blends, anchoring lighter top notes and extending diffusion time.
Meet Us in Seoul: Schedule a Meeting
Mr. Satapathy will be present for all three days of the event — 8, 9, and 10 April 2026 — and is available to meet with existing partners, potential customers, formulators, distributors, and researchers interested in exploring sandalwood ingredients, supply chain partnerships, or technical collaboration with Aurashine.
Whether you are looking to source certified Indian sandalwood oil for a new skincare launch, explore our cosmetic-grade heartwood powder for a formulation project, discuss long-term supply arrangements, or simply learn more about what Aurashine can offer your business — Seoul is the place to start that conversation.
Schedule a Meeting at AAC-AAIC 2026
To arrange a meeting with Anubhav Satapathy during the event, please reach out in advance:
Name: Anubhav Satapathy, General Manager — Aurashine Essentials
Email: anubhaba@aurashinearomatics.com
Attending: 8, 9 & 10 April 2026, Seoul, Korea
Event: AAC-AAIC 2026 — Asia Aroma Conference & Ingredients Congress
A Growing Global Presence
AAC-AAIC 2026 Seoul is the latest chapter in Aurashine’s expanding international footprint. Following our Power Sponsorship of the EOAI Annual Exhibition in Mumbai — where we hosted partners, customers, and global ingredient collaborators from our home city — Seoul marks our first major participation in the East Asian aroma market.
Our presence in Korea reflects Aurashine’s broader vision: to position Indian sandalwood and essential oils as globally understood, globally trusted, and globally traceable ingredients. From our newest plantation in Kununurra, Western Australia, to our distillation and processing operations in India, and now to the exhibition floors of Seoul — we are building the supply chain and the relationships that the world’s best sandalwood products deserve.
We look forward to connecting with the Asia-Oceania aroma community, learning from the collective intelligence of the industry, and sharing the story of an ingredient that has shaped civilisations for centuries and continues to inspire the world’s finest formulations today.